FOR IMMEDIATE RELEASE

Contact: Percy Whitmore
Managing Director of Intelligent Consumer Products, Inc.
(480) 753-9394
percy@i-c-p-inc.com

The Shower-Shower™
Automatic Shower Cleaning System

NOW THERE'S A SHOWER-SHOWER™ FOR EVERY NEED

(Phoenix) - Intelligent Consumer Products (ICP Inc.) announces the release of two new models in the

Shower-Shower™ Automatic Shower Cleaning System product line, the Shower-Shower™ Slimline

Hydra, and the Slimline Plus. Both new systems, in addition to the daily shower cleaner cycle, include

a soap-clearing water rinse before the application of daily shower cleaner. The Slimline Plus goes one

step further, adding the application of a calcium/lime/rust cleaner and an additional water rinse to the

cleaning cycle. ICP Inc. President Percy Whitmore says there's a Shower-Shower™ for every need:

"The Shower-Shower™ comes in any color, and can fit any size shower. That means there's a

Shower-Shower™ for every use, be it residential or commercial."

Since its launch at the Kitchen and Bath Trade Show in Las Vegas in May, 2005,

the Shower-Shower™ has been the focus of a great deal of interest, including its appearance on two

HGTV television programs, I Want That! and Hot Kitchen and Baths 2005. There are now four models

in the Shower-Shower™ product line, the 2000 series featuring a localized unit the 3000 Slimline

series featuring a remotely located enclosure; the Hydra, which adds a water rinse cycle; and the

Slimline Plus, a four in one cleaning unit that includes a water rinse, a calcium/lime/rust cleaner

application, a second water rinse, followed by the application of daily shower cleaner. Daily shower

cleaner is readily available in supermarkets and discount stores.

Headquartered in Phoenix, Arizona, ICP Inc. specializes in consumer products that decrease effort

thereby increasing the quality of life. Most products can also be easily adapted for commercial use.